Independent design office / London / Est. 2005

BAD DESIGNLTD

We build identities, films and machines for a world running on salvage. Things that look like they survived something, because they did.

Open a channel See the wreckage

Status: Degraded / operational
Mail: fahimashab12345@gmail.com
Response: Within 48 hours

A rusted communications tower above a broken, flooded city at dusk. — REF. BD-0001CLASS: CIVILIANPOWER: 12%

Manifesto

Broke futurism

The future arrived damaged.
We design for it anyway.

BAD DESIGN LTD is a small, independent office in London. We work at the seam between the analogue and the machine: identities with wear on them, films with grain, interfaces that feel wired rather than rendered. We are not interested in polish for its own sake. We are interested in things that hold together when the power dips.

BAD_DESIGN.OS v0.5

> MOUNT /SALVAGE ............ OK
> CALIBRATE TYPE ........... OK
> CHECK SIGNAL ............. 12%
> WARNING: OPTIMISM LOW
> READY

01 / SALVAGE

Nothing is new

Everything can be rebuilt. The best material is usually already on the floor.

02 / SIGNAL

Clarity is a luxury

We manufacture it out of noise, then make it look like it cost nothing.

03 / WEAR

Show the history

A surface should say where it has been. Perfection is a tell.

Capabilities

Four units

UNIT 01REV. 04

Identity systems

Naming
Marks & wordmarks
Type systems
Guidelines
Motion signatures

UNIT 02REV. 04

Film & motion

Direction
Storyboards
Animatic & previz
Sound design
Post

UNIT 03REV. 04

Web machines

Art direction
Front-end
Interaction
Performance
Lightweight CMS

UNIT 04REV. 04

Print & objects

Editorial
Packaging
Signage
Small editions
Salvage

Selected wrecks

File 001–003

FILE 001 / FILM

Low orbit view of a dark, scorched Earth with a faint cyan grid.

Stills from ONE GOD, an in-house short built from keyframes, procedural sound and stubbornness. The film is an animatic; the point is the tone, not the pipeline.

Transmission

48h window

Open a
channel

Tell us what is broken. We will tell you whether it can be rebuilt, and what it costs. No decks required. A sentence and a deadline will do.

fahimashab12345@gmail.com

OfficeLondon, UK
51.5072°N 0.1276°W

ResponseWithin 48 hours

EngagementsProject / retainer